Document Type : Research Article (Applied - Development)
Authors
1
PhD Candidate in Business Management, Department of Business Management, Faculty of Social Science, University of Mohaghegh Ardabili, Ardabil, Iran
2
Associate Professor, Department Of Business management, university of mohaghegh ardabili
3
Associate Professor, Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran
4
Associate Professor, Department of Business Management, Faculty of Social Science, University of Mohaghegh Ardabili, Ardabil, Iran
10.22103/jusg.2024.2026
Abstract
Introduction: With the sustainable development of technology and innovation in people's travel styles, smart tourism(ST) technologies are widely used in various fields of tourism. Smart technologies, especially applications related to tourism, have changed the traditional travel experience and increased the competition of destinations. The purpose of this study is to identify the dimensions of tourists' experience of ST in Tabriz city.
Data and Method: In this study, a qualitative approach with a content analysis method was used. for collecting the data, while studying library resources, a field-method with an in-depth-interview technique was used to identify indicators in technological dimensions, services, psychology and new areas. The key beneficiaries of ST experience were selected by the snowball sampling method, and theoretical saturation was obtained after interviewing 18 of them. Next, MaxQuda software was used for content analysis.
Results: The findings of the research indicate that 32 indicators in the form of 8 subcategories include personalized services (5-indicators), access (3-indicators), awareness (4-indicators), interaction (3-indicators), security and privacy private (4-indicators), technological developments (6-indicators), co-creation (3-indicators) and psychological aspects (4-indicators), form the experience dimentions of ST. This results confirmed that tourists get a richer experience when using smart technologies, which can affect their overall satisfaction with their trip and their behavioral tendencies in the future.
Conclusion: The results have provided valuable information and suggestions for the management of urban tourism destinations that are concerned about the development of ST in their city which can provides a clear view of what they should pay attention to.
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