An Analysis of Kashan Tourism Drivers with Emphasis on Social Capital Performance

Document Type : Research Article (Applied - Development)

Authors

1 assistant professor at university of kashan

2 department geography and ecoturism

3 MA student in geography and urban planning

10.22103/JUSG.2021.2057

Abstract

Objective: The concept of social capital has been proposed as a cross-disciplinary concept in social and economic analysis of community development, especially tourism development. Thus, the research was conducted to investigate the role and impact of social capital on tourism development in Kashan.
Methods: he present article is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study is 308476 citizens of Kashan. The sample size was calculated using the Cochran's formula to 322 people. Data collection is a combination of descriptive and field information. The research tool is a researcher-made questionnaire with 85 variables. The software used is SPSS and AMOS, which are used for t-test, Pearson correlation coefficient and structural equation modeling. The validity of the research instrument has been confirmed by experts and its reliability has been confirmed by using Cronbach's alpha coefficient of 0.821.
Results: The results of t-test with a significance level of less than 0/05 evaluated the situation of social capital in Kashan as appropriate. The result of using structural equation modeling to identify the most effective factor in explaining social capital among Kashan citizens indicates the highest load The factor is 0/99 for the social awareness index. The most important factors driving tourism development is the comfort index with a regression weight of 0.94. Achieving a correlation coefficient of 0/34 at the 99% confidence level indicates a direct and positive relationship between social capital and tourism development.
Conclusion: Confirming the relationship between improving social capital and tourism development emphasizes the need for planning to build trust in the performance of government employees among local communities and build public trust in social institutions in order to strengthen social capital as a key driver in improving and developing tourism in Kashan.

Keywords

References

Azizi, F., Shekari, F (2018). Modeling the Relationship between Sense of Place, Social Capital and Tourism Support. Iranian Journal of Management Studies, 11 (3), pp. 547- 572. DOI: 10.22059/ijms.2018.252073.673018. , Database: Business Source Ultimate. (In English)
Aylward, E (2009). Rural Tourism Development: Proposing an Integrated Model of Rural Stakeholder Network Relationships. Irish Research Council for the Humanities and Social Sciences (IRCHSS), http://repository.wit.ie/1393/ [access date: 8/2013]. (In English)
Akbarian Ronizi, S.R (2013). Investigating the Relationship between Tourism Development and Social Capital in Rural Areas (Case Study: Solghan District, Tehran). Journal of Tourism Planning and Development, 2 (6), pp. 92-75. (In Persian)
Alsan, M (2008). Multi-Institutional Prevention of Urban Crimes. Crime Prevention Studies, 3 (9), pp. 7-32. (In Persian)
Alwani, M (2009). Investigating the Role of Non-Governmental Organizations in Development. Productivity Management, (2), pp. 64-37. (In Persian)
Amini, A., Bakhti, S., Babajmali, F (2015). Assessing the attitude of the host community to the development of tourism in rural areas. Quarterly Journal of Tourism Management Studies, (30), pp. 114-96. (In Persian)
Amin Beidakhti, A., Sharifi, N (2012). Investigating the relationship between tourism prosperity and social capital in the Caspian coastal areas. Tourism Management Studies, 7 (17), pp. 121-149. (In Persian)
Birendra,M., Duarte B., Seekamp, E., Smith, J W., Peterson, M. N (2018). Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis. Sustainability , 10 (2), 315.17, Diagrams, 1 Chart. DOI: 10.3390/su10020315. , Database: Food Science Source. (In English)
Boshagh, M (2016). Application of structural equation modeling in humanities. Tehran: Sociologists Publishing, 258 p. (In Persian)
Coleman , J (1998). Social Capital in the Creation of Human Capital. American Journal of Sociology, 94, pp. 95-120. (In English)
Cheraghi, M., Mohammadi Yeganeh, B., Saeedi, N (2017). An Analysis of Tourism Development in Rural Areas, with Emphasis on Social Capital Case Study: Dastjerdeh County, Tarom County. Tourism Area, 6 (24), pp. 101-104. (In Persian)
Coleman, James (2011). Foundations of Social Theory, Tehran: Publication. translated by Manouchehr Sabouri, 3rd edition, 496 p. (In Persian)
Diedrich, A., Benham, C., Pandihau, L., Sheaves, M (2019). Social capital plays a central role in transitions to sportfishing tourism in small-scale fishing communities in Papua New Guinea. 48 (4), pp. 385-396; Publisher: Royal Swedish Academy of Sciences; PMID: 30066124, Database: MEDLINE. (In English)
Einali, J., Farahani, H., Romiani, A (2013). Assessing the role of social capital in the development of rural tourism with emphasis on second homes (Case study: Hesar Valiasr village-Buin Zahra city). Journal of Tourism Planning and Development, 2 (6), pp. 52-74. (In Persian)
Ebrahimpour, H., Babaei, Y., Sokhandan, A (2017). Investigating the Impact of Social Capital on Participation in Sustainable Tourism Development with the Mediating Role of Tourism Effects (Case Study: Sarein City). Tourism Development Planning, 6 (6), pp. 118-143. (In Persian)
Fathi, S., Mokhtarpour, M (2017). Estimating the Impact Model of Social Trust Dimensions on Local and Regional Development from the Perspective of Residents of 22 Districts of Tehran. Research Journal of New Attitudes in Human Geography, (1), pp. 91-67. (In Persian)
Firoozjaeian, A (2015). Application of Structural Equation Modeling in Humanities. Mazandaran: Mazandaran University Press. (in Persian)
Gunawan P., Nindya S., Ike Karwinto, P (2019). Social Capital in poverty Alleviation through propoor tourism concept in slum area (CASE STUDY: KELURAHAN JODIPAN, MALANG CITY). International Journal of GEOMATE,16 (55), pp. 131 – 137. (In English)
Gianna, M., Elen, K., Laurie, M., Nancy, G., McGehee, N. S (2017). Linking tourism to social capital in destination communities. Journal of Destination Marketing & Management, 6 (4), pp. 286-295. (In English)
Ghazani, E., Bijani, M., Chizari, M (2016). The role of social capital in the development of natural tourism of non-governmental organizations from the perspective of villagers in Mazandaran province. Iranian Journal of Agricultural Extension and Education, 12 (1), pp. 69-53. (In Persian)
Hakim, L., Nakagoshi, N (2008). Planning for nature-based tourism in East java: Recent status of biodiversity. conservation and is implication for sustainable tourism, ASEAN Journal of .Tour. Hosp. 7(2), pp.155-167. (In English)
Huang, J., Brink, M.V., Groot, W (2009). A Meta Analysis of the Effect of Education on Social Capital, Economics of Education Review, 28 (4), pp. 454-464. (In English)
Khani, A., Imani, M (2014). Investigating the Impact of Economic and Situational Variables on Social Capital. Journal of Political-Economic Information, (296), pp. 109-110. (In Persian)
Kashan Cultural Heritage, Handicrafts and Tourism Organization (2016). (In Persian)
Love, F.N., Thomas, D (2004). Networks in Small Manufacturing Firms, Business and Gains for Regions?, Tourism Management, 30 (2), pp. 759–770. (In English)
Macbeth, J., Carson, D., Northcote, J (2008). Social Capital, Tourism and Regional Development: SPCC as a Basis for Innovation and Sustainability. Current Issues in Tourism, 7(6), pp. 502–522. (In English)
Macbeth, J., Carson, D. and Northcote, J. (2004). Social capital, tourism and regional development: SPCC -as a basis for innovation and sustainability, Current Issues in Tourism, 7(6), pp. 502-522. (In English)
Mohammadi Yeganeh, B., Cheraghi, M., Valai, M (2013). A Case Study on the Role of Religious Tourism in Rural Development, with Emphasis on Quality of Life and Social Capital;Qapchaq village of Miandoab city. Applied Research in Geographical Sciences, 13 (3), pp. 7-25. (In Persian)
Mirkzadeh, A., Shiri, N., Hedayati Nia, S (2014). The Impact of Bi-Entrepreneurial Social Capital Dimensions on Agricultural Students, Iranian Journal of Economic Research and Agricultural Development, 45 (2), pp. 246-235. (In Persian)
Nayebi, H., Soleimani, M (2017). Investigating the Relationship between Physical and Spatial Status, Crime and Sense of Security in Urban Spaces (Case Study of Sidewalks in Khorramabad). Urban Sociological Studies, (22), pp. 1-22. (In Persian)
Natinal Statistic (2001). Social Capital a reviw of the Ilterature; 3. www. Word bank. org/poverty/scapital. (In English)
Pellarin, L., Stearns, E. (2001). Status Honor and the Valuing of Cultural and Material Capital, Poetics, 29 (1), 1-24. (In English)
Pong ponrat, K., Naphawan, J. C (2012). Mechanisms of social capital in community tourism participatory planning in Samui ISLAND, Thailand. the International Multidisciplinary Journal of Tourism , 7 (1), pp. 339-349. (In English)
Putnam, R.D (2000). Bowling Alone :The Collapseand Revivalof American Community. Simon & Schuster. NewYork, 450. (In English)
Putnam, R (2002). Democracy and Civic Traditions. Tehran: Translated by Mohammad Taghi Delfrooz, Salam Newspaper Publications, 450 p. (in Persian)
Pourjam Alavijeh, A., Nateghi, S (2017). Study of the status of social capital and its relationship with the formation of the network in the acquisition of tourism activities (Case study: tourism agencies in Tehran). Tourism and Development, 6 (3), pp. 100-115. (In Persian)
Reay, D (2000). A Useful Extension of Bourdieu’s Conceptual Framework?: Emotional Capital as a Way of Understanding Mothers’ Involvement in Their Children’s Education. The Sociological Review, (55), pp. 568-585. (In English)
Romiani, A., Anabestani, Al., Valai, M (2014). An Analysis of the Effects of Social Capital on the Sustainable Rural Development of Romeshkan Gharbi-Koohdasht County. Geographical Space Quarterly, 15 (52), pp. 115-97. (In Persian)
Snelgrove, W.J., Pikhart, H., Stanfford, M (2009). A Multi Level Analysis of Social Capital and Self–rated Health: Evidence from the British Household Panel Survey. Social Science and Medicine, 68 (11), pp. 1993–2001. (In English)
Sebayang, L.K.B., Utami, S. K (2018). Social Capital and Unseen Inequalities: The Case of Tourism Cluster Dialogue Forum (FRK- Forum Rembuk Klaster). Social Sciences & Humanities. 10/22/2018, Vol. 2018, pp. 249-260. 12p. DOI: 10.18502/kss.v3i10.3133. , Database: Arab World Research Source. (In English)
Sajjadi, A., Ahmadi, F (2013). Evaluating the effects of rural tourism in Fooman city from the perspective of rural community. Quarterly Journal of Tourism Management Studies, (23), pp. 175-155. (In Persian)
Salmani, M., Taghipour, F., Ramezanzadeh Lasboui, M., Jalili Parvaneh, Z (2010). Investigating the Dimensions of Social Capital in Rural Development. Journal of Social Sciences, 4 (15), pp. 19-40. (In Persian)
Salehi Amiri, S.R., Ghadami, M., Beigzadeh, Y (2012). Designing and presenting a model to measure the impact of social capital on the dimensions of sustainable development. Journal of Productivity Management, 6 (23), pp. 15-37. (In Persian)
Salehi Amiri, S. R., Afshari Nader, A (2011). Theoretical and Strategic Foundations of Management for Promoting Social and Cultural Security in Tehran. Strategy Quarterly, 20 (59), pp. 76-49. (In Persian)
Tajbakhsh, K (2006). Social Capital, Trust, Democracy and Development. Tehran: Translation: Afshin Khakbaz and Hassan Pou. (In Persian)
Journal of Urban Social Geography
Volume 8, Issue 2 - Serial Number 19
September 2021
Pages 310-289

Files

History

  • Receive Date: 15 April 2021
  • Revise Date: 25 May 2021
  • Accept Date: 21 September 2021

Share

How to cite

Statistics